LCP
Largest Contentful Paint
How fast the main image or headline appears.
Good ≤ 2.5 sPoor > 4 s
ShopifySpeed Optimization
Make your Shopify store load in a blink.
Slow pages lose shoppers before they see a product. We clean up apps, images, fonts and theme code and fix Core Web Vitals, without redesigning your store.
- Core Web Vitals
- App clean-up
- No redesign needed
Free speed check
Reply within one working day. No commitment.
- Speed check
- Free
- Typical speed project
- 1–2 wks
- Report with every fix
- Before/after
Core Web Vitals
The three numbers Google checks.
Google uses these to judge page experience. We move every one of them into the green.
INP
Interaction to Next Paint
How quickly the page reacts when someone taps.
Good ≤ 200 msPoor > 500 ms
CLS
Cumulative Layout Shift
How much the page jumps around while loading.
Good ≤ 0.1Poor > 0.25
Thresholds from Google’s Core Web Vitals guidance (75th percentile of page loads).
What’s really loading
Most slow stores carry weight they don’t need.
Usable after ~6.4 s
- theme.css
- hero-banner.jpg · 2.1 MB
- reviews-app.js
- popup-app.js
- old-upsell-app.js (uninstalled)
- 4 font files
- chat-widget.js
- tracking tags ×5
Usable after ~1.9 s
- theme.css (trimmed)
- hero-banner.webp · 180 KB
- reviews-app.js (deferred)
- popup-app.js removed
- old-upsell-app.js removed
- 1 preloaded font
- chat-widget.js (on click)
- tracking tags (after load)
CSSScriptsImagesFonts
Example of a typical speed project.
Our Shopify work
Built for the phone, where shoppers are.
Every store we build is designed and tested on real phones first.
What you get
What we fix to make it fast.
- 01
App clean-up
Unused apps removed and their leftover code cleaned out of the theme.
- 02
Images
Right-sized, modern formats and lazy loading, with the first image loaded first.
- 03
Fonts
Fewer font files, preloaded, with text that shows straight away.
- 04
Theme code
Heavy Liquid loops, unused CSS and JavaScript trimmed, scripts deferred.
- 05
Third-party scripts
Chat, reviews and tracking tags loaded after the page is usable.
- 06
Layout shifts
Space reserved for images, banners and widgets so nothing jumps around.
How it works
Faster in four steps.
- Day 1–2
Measure
PageSpeed, Core Web Vitals and real-user data for your key pages.
- Day 2–3
Find the weight
A list of every app, script, image and font slowing the store, ranked by cost.
- Week 1–2
Fix on a copy
Changes made on a duplicate theme, so your live store is never at risk.
- Week 2
Publish & report
We publish once you’ve checked it, with a before and after report.
Will my store look different after?
No. Speed work happens behind the scenes. Your design stays the same; it just loads faster and stops jumping around.
Do you guarantee a PageSpeed score?
We agree realistic targets after the first check, because some apps and scripts you rely on set a limit. We always report scores and Core Web Vitals before and after.
Will you remove our apps?
Only with your OK. We show what each app costs in speed and suggest lighter options or ways to keep the feature in the theme instead.
Is it safe for our live store?
Yes. We work on a duplicate theme and publish only when you’ve checked everything, so shoppers never see a half-finished change.
What happens after launch?
You get 30 days of support to fix anything and make small changes. After that we offer monthly care plans or hourly help, whichever suits you.
More Shopify services
Everything your store needs, under one roof.
See what’s slowing your store down.
Get a free speed check of your homepage, collection and product pages, with the biggest fixes first.