The challenge
A new flavour for the city, and no one knew yet.
Gelato was new to Lucknow. Casa Di Gelatos needed people to discover it, understand what makes Italian gelato different, and walk in to try it, all without a paid ads budget.
- 01
Content that sells the scoop
Short, warm reels shot in the café around the signature flavours: salted caramel affogato, pistachio + raspberry and the “came in for one scoop” cone. Every reel shows the product first.
- 02
Lucknow’s food creators on board
Collabs with local food creators put the gelateria in front of people already looking for where to eat next. The biggest collab reel alone reached 282K views.
- 03
A steady rhythm, no ad spend
16 reels in three months kept the feed alive and the brand top of mind. All of the growth came organically, without paid promotion.
